FURLOUGH KNITTERY

Client: Furlough Knittery

When Marie received a furlough notice from her government employer forewarning of a potential required 14 days of unpaid leave, she decided it was finally time to get her handknit goods shop up and running. She approached me for help naming and branding her shop. Seeing no reason to waste a good story, I designed the name, logo, and look and feel to tell the story of the letter that got things started. The customer experience should be one of ease and satisfaction but with just a hint of institutional humor. This is carried through to the faux formal Notice of Appreciation for Purchase that accompanies each order.